Channel Expertise

Organic & Natural Foods

Organic and Natural Food Brokers

TryAngle has been a player in the Natural and Organic food channels long before its recent mainstream acceptance and proliferation.  Through constant food industry analysis, TryAngle is able to identify trends that can positively impact our current clients and source business for new manufacturers.  We work with our clients to develop items that are on trend with what today’s consumer is looking for.  The supermarkets, clubs, and wholesale distributors we work with rely on our experience and resources to source the items and attributes that will continue to provide answers to their customer’s needs.  Some of the categories we have provided solutions for are:

  • Gluten Free pizza and pasta
  • Alternative bean and non-GMO Hummus
  • ABF proteins including beef, chicken, and pork
  • Organic and artisan bread, wraps, and crackers
  • RBST free and grass fed cheese

Organic Trends in the Food Industry

The trend of efficiently mass produced, inexpensive, traditional food products is phasing out.

Local, sustainable, humanely raised, ABF (Antibiotic Free), gluten free, grass fed, non-GMO, and free range are all call-outs that educated consumers are looking for.

TryAngle Foods introduced ABF meat into the New England  market 8 years ago.  The ABF meat category is now carried by every major retail supermarket chain from Maine to Pennsylvania.

Understanding this consumer shift was more than a fad, TryAngle next introduced ABF chicken to traditional retail and club channels 5 years ago.  Consumer demand for organic food has raised this segment of the industry from commodity to specialty, providing favorable perception, sustainable profits and setting the standard for the poultry industry.

Grass fed and free range will continue to expand their customer base and further force the meat industry to evolve.  Consumers will continue to want their protein to be leaner, healthier, and humanely treated.

Shelf integration, versus specialty sets, is the current trend, allowing shopability and better alternatives for all consumers.

Emerging Trends

The trend of efficiently mass produced, inexpensive, traditional food products is phasing out. Local, sustainable, humanely raised, ABF (Antibiotic Free), gluten free, grass fed, free range are all call outs that people are looking for from their ready to eat entrees all the way to their kids mac and cheese pasta on the grocery aisle. We have been selling these channels since we introduced ABF meat product into the market 8 years ago. Younger consumers have more global pallets and are looking for these products in traditional retails channels, not just the Whole Foods of the world. Just three years ago we began importing grass fed beef and lamb from Australia, and have achieved authorizations throughout our entire trading area. 5 years ago this product didn’t exist in mainstream retail. We introduced ABF chicken to both retail and club channels 5 years ago, where it did not exist in but a few outlets….that has changed.

TryAngle: Food Industry Consultants

Think you are ready to compete?  Let us help you find out.

Contact us to meet our Organics expert, Don White, who will evaluate your business and the opportunity to:

  • Plan a retail sales strategy
  • Develop brand marketing
  • Execute retail merchandising
  • Evaluate your success

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