Case Studies

Natural Versus Organic Label

What does the label mean?

PurdueThe National Organic Program (NOP) develops the rules & regulations for the production, handling, labeling, and enforcement of all USDA organic products.  Manufacturers that want to declare their products as organic must be certified by one of the USDA approved certification entities.  Consumers might assume that products labeled “natural” are also held to the same strict standards.  Not so.

Natural foods are minimally processed and free of artificial ingredients such as color enhancers, sweeteners, stabilizers and flavoring.  While the use of the term “Natural” on meat and poultry is overseen by the USDA, specific regulations and standards are not yet defined.  Meat and poultry labeled as natural does not necessarily mean it is hormone or antibiotic free, and this may come as a surprise to consumers.

Growing demand for foods that are healthy, tasty, and minimally processed has increased the use of the “Organic”, “Natural” and “All Natural” label.  Consumers need to make sure they understand the meaning behind the labels used to market a variety of products.  TryAngle Foods is proud to represent Perdue Farms, a leader in moving the No Antibiotics Ever standard into the mainstream.

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