Case Studies

Penetrating Into New Markets With Ease

TryAngle Foods & the Case of the Unknown Hot Dog

hotdogSabrett Hot Dogs approached us with a problem.  They had a great hot dog, with a great history, but had not been able to break outside of the New York Market.  We got them into a 220 store chain in just four months, here is how we did it:

  • We started with a 220 store chain that had limited distribution in New York
  • Identified the sales gap opportunity and locked down an appointment
  • Created a New York hot dog cart city block scene for the buyer right at their headquarters
  • Drove the sale home with a syndicated data and an integrated support program

Here is where our retail team takes the lead and drives the opportunity and excitement all the way to store level:

  • Established location, display, and POG compliance by store
  • Met with the retail decision makers for program acceptance
  • Communicated expectations with Retail Team for full chain launch
  • Tracked sales and inventory with proprietary software
  • Continues to provide on-going support for orders, sales, and stock levels