Major New England Retailer Tackles the Big Game With Omnichannel 

To take a bite out of the $5.2 trillion e-commerce industry, today’s grocers need an integrated value proposition that both meets consumers’ needs and protects their own profitability. The modern day consumer is on a mission to save money, be healthier, expand their joy of cooking and easily locate the promotions that fit their lifestyle. 

In the case of this major New England Retailer, experimenting with new ways to engage these shoppers in omnichannel proved to be a winning sales strategy all around. 

Project Scope: 

The TryAngle Team approached the retailer’s e-commerce as an opportunity to push the boundaries of their current offerings, by highlighting their assortments, personalizing their promotions and engaging their consumers in more meaningful ways. 

Our team assisted our client and a New York marketing agency to execute a full scale marketing campaign (print, digital and social media) with promotional strategies to drive sales for the Super Bowl: 

• Print: Front Page Circular ad placement
• Social Media Advertising: A enticing video Recipe with our client’s Chili
• Promotions: Digital Coupons: In-store and online

This marketing strategy drove the retailer’s e-commerce and in-person sales through their website and retail locations.

The Results:

• A 35.2% lift in sales
• 6,500 new customers engaged in the e-commerce category