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There’s nothing we love more than helping people access the foods they love.
That’s why the TryAngle team built its own Fresh Meals Program from the ground up— from coordinating with vendors and retailers to delivering hands-on training to store team members.
To pilot a successful Fresh Meals Program, we started by identifying how each retailer wanted their food handled throughout the cold chain. Next, we determined the best options to build the meal program from each vendor and which products were best fits to enhance the program.
From there, we created the menu list — bringing in samples of products to visualize consumer purchasing preferences, eye appeal and value. We conducted a series of product samplings and cuts to whittle it down to the best performers.
Once the winning products were awarded, we assigned designated job aides to help streamline store operations by acting as a bridge between the retailer and their internal team. We also conducted extensive in-store training sessions with store team members to ensure they fully understood the new meal program and their questions were sufficiently answered.